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Data Mining

• What is Data Mining?
  How is it different from other analytical tools?
  Improving business performance using Data Mining – Examples to show 
  different kinds of business problems that can be solved using different 
  techniques

• Case of Direct Marketing 
  Overview of Data Mining process

• Data Exploration and Preparation
  Case of Market Research

• Introduction of Classification Techniques
  Neural Networks 
  Classification Trees 
  Naïve Bayes  
  k-Nearest Neighbors
  Logistic Regression
  Discriminant Analysis

• Application of Classification Techniques for solving business problems:
  Exercise: Wines
  Exercise: Handloom
  Exercise: Credit rating

• Discussion on Application of Classification Techniques

• Introduction of Prediction Techniques
  Multiple Linear Regression 
  k-Nearest Neighbors 
  Regression Trees

• Application of Prediction Techniques for solving business problems:
  Exercise: Market value of properties
  Exercise: Sales forecasting
  Discussion on Application of Prediction Techniques

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